Imagine going out to a steak dinner, walking in choosing your cut, being offered endless options of toppings for your mashed potatoes all the while skimming through a list of unique homemade marinades…now apply that to T-shirts.
The crew at Insane Apparel gave an insider look into some of the craziness they are brewing up for our future releases. While I walked down a shadowy cement staircase I couldn’t help but wonder what kind of beast the tremendous roar was coming from. I was relieved but still cautious when it was revealed as the 4,000lbs, eight color automatic press. This thing really moves and recently hit the 190,000 mark!
Curious about the color options for some of the Summer releases planned, I was brought to the pigment and texture racks. The crew seemingly mad dashed to bring out some of the concoctions from their arsenal. Some of these “experiments” are custom shades or developed to work with a special varnish and others…well lets just say that when I spotted a bright clean container labeled HD it was hurried back behind a steel door and I was asked to forget I even saw it.
These guys are no joke and were up to every challenge I threw at them. I can’t wait to get these special projects rolling and see these mad scientists get cooking.
Check’em out on Facebook to see some of their work
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